![]() ![]() This best-selling book offers ancient wisdom on how to use skill, cunning, tactics and discipline to outwit your opponent. Said to have inspired Napoleon, and used by Mao Zedong and General Douglas MacArthur, as well as many famous business gurus, politicians and sports stars, its ancient words of wisdom provide a touchstone for today's managers and executives fighting their boardroom battles. ![]() 'Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting' For more than two thousand years, Sun-Tzu's The Art of War has provided leaders with profound insights into the use of skill, tactics, psychology and discipline to outwit opponents. Still a source of inspiration for soldiers on the battlefield and managers in the boardroom 2000 years after it was written, Sun-Tzu's The Art of War is the most influential book of strategy in the world, translated from the Chinese by John Minford in Penguin Classics. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.Äownload The Art of War Book in PDF, Epub and Kindle Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. Griffith's popular translation of The Art of War. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. ![]() ![]() Download Sun Tzu and the Art of Business Book in PDF, Epub and Kindle ![]()
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